I am so excited to share this collaboration I’ve been working on with my beautiful, loving, playful and intelligent friend, Kristen. This has been a total labor of love. Months in the making just to announce that we’re really doing this. It’s an introduction to Ayurveda and a guide to addressing your imbalances with a mind, body and spirit approach.
We believe that information should be easily accessible and that the pursuit of better health should be inspiring, never intimidating. We created Happy Healthy Dosha with the vision of a nurturing platform that works with anyone’s schedule. Treat yourself to something delicious, non-invasive and guaranteed to invite a little joy into your life if you’ll let it. Read more here.
Big love, delicious spices and a balanced mind and spirit coming your way.
You can be anything, but not everything.
No one is doing it all.
I’ve been thinking a lot about doing it all. How can I teach yoga classes and yoga workshops, blog about yoga, take original yoga photography and still grow my money-making marketing business. A girl has got to pay the bills.
At the beginning of the year I said I would have two new marketing/design clients by the end of January. And, due to previously nurtured relationships, the contracts started coming in. And as those contracts started coming in, I spent more and more time in front of the computer and less time making yoga videos and dreaming up infographics.
It made me stop and wonder. What am I doing with myself? I love yoga. I love practicing yoga. I love teaching yoga. I never want to give either of those things up. But do I want to write about yoga? Sometimes. Do I want to stage photo shoots and videos and talk about the anatomy of poses? Occasionally.
The more questions I ask myself about my relationship to the practice and its place in my career, the more I realized that I while I want the freedom to share asana inspiration and sequencing (my favorite!), my passion is the marriage of creativity and structure that allows small businesses to become great businesses.
I jump out of bed in the morning to work on collaborations with small businesses with great potential to do big things. Small businesses that I believe in what they are doing. Mainly, small businesses in the health and yoga space. It’s the marriage of my love for yoga and my creative, yet structured, business brain.
I am still sorting and dreaming and prototyping this path and as I do that, sheoms.com will be a catch me all for the business of yoga, the teaching of yoga and marketing meditations for businesses in that space. It’s not too far off from what it has been. You may find fewer sequencing videos and more design work, but if you’re have withdrawals from my beachside sequencing videos, just let me know and I will see what I can do for you.
One of my favorite Christmas gifts that I received this year is The Day Designer.
Inside I found a plethora of worksheets that ask some of life’s greatest questions in an effort to uncover what you should be focusing your energy on. I am guilty as guilty can be of filling my life with every single thing that I want to try, even if it’s just the tiniest desire. But that desire to watch every season of Modern Family is taking away from the time I could spend building my dreams.
And so, after much self-discovery during the last couple of weeks of 2013 and the first couple of weeks of 2014, here are some of the successes I am going for in 2014, in no particular order.
BE FEATURED ON A TOP BLOGGER LIST
I care not which list, it could be for health, business or just being crazy, but if I am in the top 100 of something, I’ll take it.
INSPIRE PEOPLE TO CARE FOR THEMSELVES PHYSICALLY AND EMOTIONALLY
Starting with the people closest to me. I want to give gifts that inspire my loved once to lose the weight they’ve been holding on to, to rest when their body needs it and to indulge in meditation and 100% cacao.
WRITE A REGULAR COLUMN FOR A NATIONAL PUBLICATION
Ideally I would like to write about being young and in the business of yoga/wellness. But beggars can’t be choosers. This goal strongly supports my goal to inspire people to care for themselves.
READ 24 BOOKS in 2014.
This is how I’ll care for myself. I am already finished with my first book of the year. Stay tuned for my monthly reading list.
TOUCH MY TOES TO MY HEAD
I always sneak a yoga goal in there. Every. Single. Year. Sometimes I make it, sometimes I don’t. I don’t care if my toes touch in king cobra, scorpion or chin stand. I just want them to graze the top of my head. It’s beautiful. It’s fascinating to see just what the body can do. And it absolutely doesn’t matter if it doesn’t happen for me this year.
My body hurts. Literally, I feel bruised. It’s just my bod letting me know I over did it on the grilled cheese, peanut butter pie, champagne and citrus martinis. I suppose a wiser woman would have practiced self control and moderation and volunteered to be the designated driver. But hindsight is 20/20. So here I am. And this year it’s less about holiday weight gain and more about feeling great so that I can enjoy the holidays with my family.
While moderation is what true balance is made of, extreme naughtiness cannot be balanced without extreme niceness. (Get your head out of the gutter, I’m talking about cocktails and vegetable juice.) Thinking back, I may have been in better shape this morning if I had mixed my cocktails with fresh veggie juice. But since that’s not exactly what happened, I’m taking a couple of says off from the sugary wonderland that is this season in favor of fresh juice, raw fruits and veggies, lots of walking and a daily yoga practice.
How are you finding a balance between the healthy life you normally lead and the inevitable holiday indulgences?
I am really great at staging a photo. I set up that tripod and I will take 10,000 selfies to get just the right shot for my marketing piece or my blog post. But I’m terrible at documenting every day life.
Thanksgiving came and went and just one single, not so great, photo was taken. Because my family wouldn’t give me enough time to stage the photo.
One year ago when I started this blog (Can you believe it’s been a whole year?) I had 5 goals. I managed to get organized and write for elephant journal. While I no longer wish to be featured on the lululemon blog, because let’s face it things are getting controversial over there, it looks like the other 3 goals remain on my list. Only in 2014, I’m responsible for my own raise.
One of them was documenting my life. I have to say that I mostly failed. I took tons of photos, all staged.
I have got to pull myself together. So this holiday season I will shamelessly carry the camera with me and I will take imperfect photos to document perfect moments.
Let’s not pretend that I won’t continue to stage photos though. It’s going to happen and I’m going to have so much fun doing it.
Fa la la, friends. ‘Tis the season and with so many pretty packages, there’s no better time to talk about how yoga teachers package themselves!
For many teachers, workshops and series can make a huge difference in our income. But just as important as the content of your class is how you “advertise.” I use the word advertise loosely in the yoga world. We aren’t talking paid placement in your local newspaper. It’s about the Facebook graphics and website banners. Maybe the occasional flyer, but please conserve and think before you print!
How you visually represent your classes and workshops has the potential to stop people in their mindless Facebook meandering tracks to see what is this beautiful image all about OR they can keep on keeping on and scroll right on by.
I’m pretty sure you know which side of this statement you want to be on.
I’ve seen many Microsoft Word crafted tri-fold brochures with clip art backed with the philosophy that it gets the point across. But the goal isn’t just to get the point across, it’s to get people inspired and excited. It’s the difference between a gift bag and a beautiful wrapped box with candy cane ribbon and a big red bow.
Not a designer? No problem! Here are some instant improvements for your next promotional piece.
(1) Use your smart phone
You can get a beautiful photo from that fancy device. Apps like Instagram, Over and Camera +. Chances are if you don’t own a smart phone yourself, you know someone who does. There are also free or inexpensive programs like Gimp and Microsoft Publisher that you can run on your desktop computer. But be prepared to spend sometime learning to use these programs. It can easily become frustrating if you’re new to design. Breathe!
(3) Set the stage
Whether it’s props, red lipstick and holiday-themed apparel (not that I’m speaking from experience here) or just a strategically chosen backdrop and pose, thinking through what you want your imagery to look like adds a layer of interest to whatever it is that you’re creating.
(3) Keep it simple
Focus on great lighting and wide open space with no messes. Stick to one photo. Only the most talented of designers can make multiple photos work cohesively. Don’t get too wordy— one or two fonts and a simple who, what, where and when.
(4) Phone a friend
Is this all more than you can deal with on your own? Recruit your artsy friends to help you the first few times. Their skills will rub off on you! You can always trade a private yoga class in exchange or treat them to a latte. This is definitely the most frustration-free way of learning for me.
(5) Look for inspiration
Check out magazine advertisements, design blogs and Pinterest boards and study what you are drawn to. Is it the colors? The staging? The fonts? You can take your favorite elements from multiple designs and create a style that is all your own.
Wishing you big love, beautiful designs and a lovely holiday season!
Since I got my new phone, I’ve been posting lots of mini sequencing videos on Instagram. This weekend I went back to the sequencing board for a pose that I am perfectly capable of doing, but I don’t necessarily like. I’m flipping you the bird…of paradise.
The skies were gray on Saturday, so we filmed inside. But I am ready for a sweaty and sandy practice in the near future so stay tuned. Until then….
You just can’t do it alone.
I signed up for this Great Work MBA and, while I have not had the time to watch a single session all the way through, I took this away from it:
If you’re working alone, you’re not doing great work.
At first I was incredibly offended. Here I am busting my butt to produce content and it’s mediocre at best, because I don’t have a team. Fortunately, that line of thought lasted for about 20 seconds. Then I was like ah-ha, I got here by teamwork alone.
The teachers who inspired me to stick with my practice, the owners of studios where I teach or have taught, the seasoned teachers who have shown me nothing but love as I’ve embarked on this career change, my students, my parents, my husband—these are my people and I love them.
The people who you choose to surround yourself with are can be your mentors and your muses or they can be something entirely different and not so inspiring.
Who are you surrounding yourself with?
You’ve graduated from training and you can teach a killer yoga class. So now ask and you shall receive—prime time spots at popular studios with great owners and receptive students.
Oh wait, this was a dream I had at some point.
We are entitled to nothing. Whether you have a 200 HR yoga teacher certification or an MBA, you have to serve your time. The yoga business can leave you disenchanted when you realize that there are studios and gyms that are no different than greedy corporate America. They are looking out for their bottom line and you are left to fend for yourself. Or maybe your experience is more in line with the mom and pop shops that lack organization, strategy and a regularly deposited paycheck.
We put up with poor leadership, greedy companies, stress and a plethora of other unpleasant emotions for the sake of experience with nearly every other career path out there. Sometimes yoga is no different.
My biggest hope for new, talented teachers is that they never have to experience the inherently un-yogic side of the yoga business. But it’s out there. And because you’re not entitled to walk into the yoga studio of your choice and just start teaching, you might find yourself serving your time in a strangely corporate or hopelessly disorganized yoga business.
Don’t give up right away. Experience is priceless and it’s the only way that you’ll get to where you want to be. Here’s how I’ve worked through some of the disenchantment I’ve experienced thus far.